ASME ASSESSMENT-BASED COURSE: MARKETING SALES AND COMMUNICATIONS FOR ENGINEERS - SINGLE-USER LICENSE (COURSE NUMBER: ZABC41)

Description / Abstract: Description

PDHs: 2.00

This self-study course is designed to be taken at your convenience and on your own schedule. You have 90 days to finish the course once you begin.

This course introduces the skills, knowledge, and techniques of marketing and its interaction with the operations and technical arenas of a firm. It covers a broad range of topics, including market research and analysis; the impact of trends and the environment; forecasting; risk analysis; sales, pricing, and consumer satisfaction; advertising and integrated marketing communications; and branding.

You will learn to:

• Describe the basic elements of marketing
• Explain how trends affect the market
• Discuss econometrics and forecasting
• Recognize risk factors in the market
• Identify steps in benchmarking
• Recognize how characteristics of products and buyers affect sales and pricing
• Describe marketing and advertising plans
• Recognize advantages and disadvantages of different advertising media
• Employ branding techniques

Who should attend

This course is designed for anyone who wants to improve their marketing skills.

Course Type: Assessment Based Course

Course Number: ZABC41